In order to find your market niche you shouldn’t only interview potential customers but also each other: Do you understand my poster at all? At what point of my presentation did you fall asleep? Be honest with each other!
Customer Segments and Product/Market Fit
Feedback is vital for your work! However, you don’t always have to get out of the building in order to get an opinion. Sometimes it is just enough to ask your seatmate whether you are speaking too fast or your presentation sheet is too reminiscent of abstract art. Ask not only a lot of questions but the right questions! Also, ask yourself: What exactly am I developing? Who could benefit from it?
To focus on issues like these we got some practical insights from Dr. Dinah Murad and Dirk Lehmann. Dinah is a self-employed executive consultant. Having studied microbiology and chemistry she has a lot of experience in the pharmaceutical and healthcare industry. As a business coach for lean startups Dirk has mentored and evaluated plenty of companies trying to build the right product for the right people. Dinah and Dirk vividly discussed customer segments and product/market fit.
Lean Monday No. 3
